Dealer Systems Integration (DSI) sounds like an IT thing – not something OEM sales and marketing execs should be spending their time on. Nothing could be further from the truth. Automotive sales and marketing execs must understand that, in the digital world we now inhabit, DSI is key to driving sales. As consumers move more and more of their brand interaction online, the need for tight, real-time coordination between dealer and OEM is quickly becoming competitive necessity. Real-time coordination with dealers is achieved through Dealer Systems Integration.
Customer satisfaction numbers rise and fall on the quality of the interactions with both OEM and dealer. OEMs leading in DSI are improving parts availability, diagnostic accuracy and service quality by integrating dealer and OEM systems throughout the service event. They are identifying and resolving vehicle quality problems faster than their competitors, driving warranty and recall costs down. They are helping their dealers close deals by presenting all applicable incentives.
If you care about CSI, sales, quality, or any other aspect of automotive retail operations, then you care about Dealer Systems Integration. How aggressively is your company increasing the scope and sophistication of its Dealer Systems Integration?