Since our inception, we’ve maintained that dealer systems integration is strategically critical in today’s automotive market. We're not alone in this thinking.
Demand from the OEM business side for increasingly sophisticated dealer interfaces has grown significantly in the past few years. At the same time, more and more OEMs are looking to implement globally consistent processes while the global market for dealer systems is growing and remains competitive. All of these factors combine to complicate the "last mile" problem of actually putting business process integration to work with the dealer systems in the stores.
AD Little recently wrote a paper on this very topic and outlined some ideas for how to overcome what they described as costly and complex DMS integration. They maintain that without an approach for managing the heterogeneous landscape of dealer systems worldwide, OEMs will struggle to support new business opportunities such as online sales, better customer experience and analytics, as well as connected cars. Those OEMs who do focus on this area will be able to quickly roll out customer-oriented processes, as well as real-time integration and it is these companies who will gain one of the top competitive advantages for the upcoming years. We couldn’t agree more!!
If you’re interested in reading the AD Little report, click here to download.