For any OEM managers tasked with integrating their dealers’ systems, we recommend getting a copy of the Woods & Seaton “Briefing No. 11” and “Update to Briefing No. 11”. Mike Seaton has been a fixture in the automotive retail systems world for many years providing information, analysis and commentary—often highly amusing. In these recent Briefings, Mike provides a clear and concise description of an automotive retail systems integration dilemma facing global automakers today.
Until now Motive has provided certification services strictly as a managed service based on our Motive Integrator software. This approach has worked well as Motive Integrator provided the platform on which Motive Integration Analysts have delivered more than 150 dealer system certifications. In the process we have continuously improved Motive Integrator to make the support and certification process more and more intuitive and increasingly automated. The result is a proven system that can stand on its own and deliver certified dealer systems supported by OEM teams as easily as Motive’s team.
Motive Retail’s business, dealer systems integration, is fundamentally technical and exacting. When working to implement complex, technical integrations it is easy to forget that, at the end of the day, all of our efforts are only worthwhile if our customers are selling more cars. In one way or another, directly or indirectly, all dealer systems integrations are intended to sell more cars.
The Ford Motor Company’s Export & Growth Division partnered with Motive Retail in 2010 when it launched its initiative to integrate dealers with Ford Global Systems. Motive has managed the implementation of new dealer system interfaces for repair order, over-the-counter part invoice and parts inventory data with key Export and Growth dealers using its Motive Integrator portal.
Beginning in 2012, Motive will expand its support of this program with the addition of new dealers in Africa, the Caribbean, Asia and the Middle East. Once implemented, the total number of integrated dealers will represent almost 60% of Ford’s Export & Growth Service and Parts Business and will provide visibility into these dealer operations not previously available.
Also new in 2012 is the addition of online reporting of dealer business data, provided by Motive Retail. Reporting will be accessible via the Motive Integrator portal platform and will provide online reporting for both dealer and Ford users. The new reporting will provide Ford and its dealers with business intelligence not otherwise available, enabling the development of targeted parts and service marketing programs, dealership incentive programs and the sharing of data on post-warranty vehicle reliability and quality.
New reporting capabilities will be rolled out in early February.