For any OEM managers tasked with integrating their dealers’ systems, we recommend getting a copy of the Woods & Seaton “Briefing No. 11” and “Update to Briefing No. 11”. Mike Seaton has been a fixture in the automotive retail systems world for many years providing information, analysis and commentary—often highly amusing. In these recent Briefings, Mike provides a clear and concise description of an automotive retail systems integration dilemma facing global automakers today.
Since our inception, we’ve maintained that dealer systems integration is strategically critical in today’s automotive market. We're not alone in this thinking.
Beginning a little more than a year ago Daimler AG embarked on a journey to reassess their strategy for dealer integration.
A fundamental principle of Motive Integrator is to support the information needs of users in ways which improve efficiencies and offer flexibility during integration projects.