Big Data is defined as high-volume, high-velocity and/or high-variety information assets that enable enhanced insight, decision making, and process automation. In other words, big data is the massive influx of information that can be acquired by a variety of systems. The amount of data stored by industries is now doubling at a staggering rate of once every 1.2 years. Big Data in and of itself has little value until it is analyzed and put to work. It can be thought of as the raw ingredients that are fed into business intelligence and business analytics. Before diving into the deep waters of business data, intelligence and analytics, a couple of definitions are helpful.