Motive Retail, a provider of Dealer System Integration Services, has joined Standards for Technology in Automotive Retail (STAR), the IT standards body for the global retail automotive industry. STAR recently created a new membership category for IT Vendors intended to attract greater participation by key industry participants like Motive Retail. STAR continues to evolve to serve the needs of the automotive retail industry and the adaptation of the membership structure from the traditional make-up of dealers, manufacturers and business system providers is just another example
“Motive Retail has had significant experience implementing STAR standards across a range of different business functions and on behalf of multiple automakers” said Jay Fee, STAR Chairman. “We are delighted to have Motive join STAR as we believe their hands-on experience putting the STAR standards to work will provide enormous value to the organization as we continue to advance the standards”.
“Motive’s business is entirely focused on providing services to help implement integrations between automakers and dealers. We are committed to helping our clients improve business processes and streamline their interactions with dealers through more and better system integration” said Kim Campassi, principal of Motive. “Having a direct involvement in STAR will help us meet this goal, improve and enhance the services we provide and increase the adoption and use of STAR standards.”
Motive will participate in workgroups and expects to be an active member in helping to drive the standards forward. Motive’s clients include both members and non-members of STAR.
The Standards for Technology in Automotive Retail (STAR) organization is the information technology (IT) standards organization for retail automotive and related industries. STAR is leading the effort to implement voluntary IT standards throughout the automotive industry. These standards are designed to support business information needs and provide secure and reliable means for dealers, manufacturers, retail system providers, and IT vendors to communicate. Headquartered in McLean, Virginia, STAR is a not-for-profit organization and its members include dealers, manufacturers, retail system providers, and IT