What Did(n’t) Happen in 2017

Posted by Motive Retail on Dec 17, 2017 8:38:47 AM


2017 Automotive Highlights

For automakers, 2017 began with many uncertainties. Some questions included:

  • Would new vehicle sales fall off the cliff?
  • Would a large automaker merge with / be acquired by a tech company?
  • Would Apple or Google unleash a game changing vehicle?
  • Would the current dealership model remain viable?
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Topics: Dealer Systems Integration, Automakers, car buyer experience, DMS

The Car Buyer Has Spoken. Are You Listening?

Posted by Motive Retail on Mar 14, 2016 9:49:28 AM

Rising Above Your Competitors

Times have changed in automotive. The “arms race” is over. By that, I mean gone are the days when manufacturers were engaged in a continual battle for the hearts and minds of customers via the introduction of newer and better features. Airbags, traction control, anti-lock brakes, better fuel economy, greater comfort, all of these were part of the game of one upmanship that manufacturers engaged in, trying to separate their brand from others.

True, new features like

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Topics: dsp integration, dms integration, car buyer experience

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