We’ve published several articles in this blog about expanding the functionality in Motive Integrator, refining our processes for Dealer System Certification, and even Self Certification. Our organization has made huge strides toward providing Subscribers and Publishers with the tools needed to effectively implement and test integrations.
Until now Motive has provided certification services strictly as a managed service based on our Motive Integrator software. This approach has worked well as Motive Integrator provided the platform on which Motive Integration Analysts have delivered more than 150 dealer system certifications. In the process we have continuously improved Motive Integrator to make the support and certification process more and more intuitive and increasingly automated. The result is a proven system that can stand on its own and deliver certified dealer systems supported by OEM teams as easily as Motive’s team.
Beginning a little more than a year ago Daimler AG embarked on a journey to reassess their strategy for dealer integration.
We’ve been working for the past 5 years to expand the functionality in Motive Integrator and refine our processes for Dealer System Certification. Feedback from the DSPs we work with on behalf of our OEM clients is invaluable and we take all comments, suggestions, even criticisms seriously. We want to know what works, what we can improve and what users of Motive Integrator like or don’t like. Our feeling is that the better we can make our tools and processes, the faster DSPs can complete new integrations and roll them out to dealers.
Our series on testing began last year and it’s time to pick this topic back up again with a new installment about the importance of Dealer Pilots. The Dealer Pilot phase is the last and final step in the certification process. It follows the completion of all Certification Testing and requires the deployment of the dealer system software for use by a dealer in live operations.
Everybody likes recognition. After working many years exclusively in dealer systems integration, it was nice to see the Woods & Seaton Briefing No. 30, dated November 29, 2012 confirm what we already believed, that “OEMs need a more efficient process for managing integrations.” Per the Briefing, automakers in Europe are expressing growing interest in having an ability to manage “integration of ‘100s’ of Dealer Systems.” Recently we are seeing more automakers who understand , as the Briefing states, that “integration is essential for Sales and Service performance, and Network control.” The result is that an increasing number of automakers in both Europe and North America are starting to evaluate whether they have the processes and tools necessary to keep up in an increasingly integrated world.
Since 2009, Motive Retail has managed the Kia Motors America DSP Certification Program and it has now been extended through the end of 2014. All DSP Certification activities are managed and supported using Motive Integrator, including online Specifications, Testing and Support. Any DSP wishing to integrate its system with the Kia Web-based dealer communication system has the option to do so working with Motive.
Recently when showing our Dealer Systems Integration portal, Motive Integrator, to an automaker we heard something to the effect of the following: “I can see how Motive Integrator produces big savings for the DSPs, so shouldn’t they pay for it?”
At Motive Retail we believe a formal certification process and program is critical for Automakers, DSPs and dealers.
We have been working with Motive Retail for the past few years. Over this period of time Motive has routinely improved and added to the functionality of the Motive Integrator portal, refined their processes and expanded their service offerings. We have been a beneficiary of Motive’s investments in their business and their commitment to excellence in dealer systems integration.
Today, we’re excited to announce some significant new enhancements to our Motive Integrator Testing Suite. Three new apps have been added as core testing components, each specifically focused on Certification Testing.
In Part 3 of our Testing series, we talked about independent testing, specifically testing performed by DSPs. Perhaps the most critical aspect of an integration project is the coordinated testing (or Certification Testing) between both parties which so often is known for being cumbersome, slow and expensive.
Motive is pleased to announce that it has added Porsche Cars North America as a new automaker client. Porsche is embarking on a new global program to implement a range of integrations with the key DMS systems used by its dealer body. This is the first project of its kind at Porsche in a number of years and demonstrates their commitment to improving retail performance through greater integration between systems. Motive will be providing all services for management of DSP Integration and Certification activities including the development of all integration specifications, DSP technical support, certification testing and dealer pilots.
Testing in any B2B integration initiative requires independent testing be performed by each “B”, i.e. the automaker and the DSP. It’s a critical aspect of any project as each party must take responsibility for testing its own integration code in advance of any coordinated / joint testing.
Volkswagen Group of America continues to expand its Dealer Integration Program with new dealer system certifications. Most recently Serti Information Systems, out of Quebec Canada and PBS Systems, also based in Canada, have completed certification for two new integrations. The Serti Dealership System and the Aristogold system from PBS now support Vehicle Inventory and Warranty Credit Note integration.
To begin, let’s talk about the types of testing needed when rolling out a new dealer systems integration . We group testing into 3 types or phases.
Both Nissan and Toyota Motor Sales are in the process of expanding their integration programs to work with more DSPs, as reported in Automotive News this week (“Nissan dealers expect DMS costs to drop”). In both cases they will go from supporting integration with 2 DMS systems to 8, significantly expanding the choice of integrated systems for their dealer networks.
A third-party integration certification program which includes verification that the third-party dealer system complies with integration specifications provides great value to the automaker, the DSP and the dealers. A comprehensive testing process is the only way to ensure interfaces have been implemented correctly. Over the coming weeks, we will publish a number of posts on this topic, to highlight why testing is such an important element of any DSP integration program and how it can be implemented most effectively and efficiently. Our views on testing are informed by years of experience working with both OEMs and DSPs on dozens of integrations giving Motive a unique understanding of the perspectives, constraints and business objectives of both parties. Motive believes that for any certification program to be successful it must accommodate the needs of both sides. Look for upcoming posts about the nature of testing in a B2B integration program, the type of testing that is generally required and common pitfalls. We welcome your comments, questions and any anecdotes you may have from your experiences.
Dubuque Data Services (DDS) has successfully met all criteria for Kia Motors America DSP Certification. The DDS Advantage system is now able to support direct interfaces for parts ordering and returns, retail delivery reporting and warranty claim submissions.
May 3, 2012
LAKE SUCCESS, N.Y., Oct 26, 2009 (BUSINESS WIRE) -- DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that it has completed the integration of the DealerTrack Dealer Management System (DMS) with KIA Motors America's Web-based dealer communications system.
WEST MIDDLESEX, PA--(Marketwire - July 15, 2009) - AutoSoft International today announced that it had received a certificate of satisfactory integration for the KIA Web DCS interfaces from Motive Retail, as authorized by and on behalf of Kia Motors America.