Customers increasingly want to shop for and purchase vehicles from wherever they are most comfortable, be it from their couch or in-store. While the shift to digital greatly accelerated over the past year, as the dust settles, it is evident many consumers will continue to visit their local dealership to compare models, get a demo drive, or confirm the value of their trade via an appraisal. Car buying is still a large purchase decision, and after shopping online, customers may just take in the experience of an in-store delivery. Or they may take delivery at home. Their choice.
Motive Retail Blog