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Safeguards Rule

Safeguarding Data: Service Providers Under the Spotlight

In the rapidly changing world of digital retail, maintaining the integrity and security of Customer Non-Public Personal Information (NPI) is more than just best practice—it's critical. Service providers (DMS, CRM, etc) must comply with the Graham-Leach-Bliley Act’s (GLBA) Safeguards, especially when it comes to the sharing of dealer data with other service providers. This was made clear in the 2019 Federal Trade Commission (FTC) Consent Order issued to DealerBuilt and is applicable to every service provider working with dealers today.

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