GLBA Amendments Call for Change to Non-Compliant XML/ADF Format
OEMs and Dealership Service Providers (DSPs) across the market work with multiple types of lead providers who are collecting online consumer information also known as Personal Identifiable Information (PII) which includes Name, Address, Phone, and Email. In some cases pre-qualifying credit information or financial information related to a vehicle transaction is also being collected and exchanged by lead providers.