An Avalanche Of Data
The powersports industry is increasingly becoming aware of the value of its data. There are over 700,000 Motorcycle/ATV unit sales each year, plus an additional 100,000 snowmobiles. Factor in the thousands of consumers interacting with powersports websites, marketing systems and CRMs, and huge quantities of valuable data are produced daily. Dealers also accumulate data from parts and repair transactions as well as F&I. All combined,the amount of customer data aggregated at each dealer is significant.