It appears that one of the most iconic pieces of hardware (the automobile) is finally getting an upgrade. Just as typewriters and wired telephones were transformed into computers and smartphones, the automobile is rapidly undergoing a transformation of its own. While computers and electronics have been part of the automobile since the late 70’s, the focus had been primarily on engine and drivetrain management.
We’ve published several articles in this blog about expanding the functionality in Motive Integrator, refining our processes for Dealer System Certification, and even Self Certification. Our organization has made huge strides toward providing Subscribers and Publishers with the tools needed to effectively implement and test integrations.
Until now Motive has provided certification services strictly as a managed service based on our Motive Integrator software. This approach has worked well as Motive Integrator provided the platform on which Motive Integration Analysts have delivered more than 150 dealer system certifications. In the process we have continuously improved Motive Integrator to make the support and certification process more and more intuitive and increasingly automated. The result is a proven system that can stand on its own and deliver certified dealer systems supported by OEM teams as easily as Motive’s team.
Beginning a little more than a year ago Daimler AG embarked on a journey to reassess their strategy for dealer integration.
When TiVo came along and freed people from the constraints of TV programming schedules, they were thrilled with the ability to watch shows “On Demand”. These days the concept of services or products being available “On Demand” is not only commonly understood, but increasingly it is expected. Now, in order to lower costs and satisfy customers, solutions of all sorts must be flexible, self-service and online.
Most automakers offer their dealers at least a limited set of interfaces for integration of the DMS with OEM systems to simplify routine activities like parts ordering and financial statement submission. A few OEMs provide a broader set of higher value integration points that are producing big improvements in dealership operations. Motive Retail is honored to have been entrusted with the job of putting these interfaces to work for several OEMs. These OEMs are enabling big operational improvements for their dealers. But dealers have still been hampered by the inability of the systems within the dealership to effectively, reliably and securely interact with each other.
Today we're announcing a significant enhancement in functionality to Motive Integrator. New Dealer Roll-out Management Apps have been added for our automaker clients to complement the functionality already available in the Motive Integrator Dealer Suite. These apps provide automakers a consistent, structured and streamlined set of tools for use during the launch of new software, interfaces or programs to their dealer networks.
We’ve been working for the past 5 years to expand the functionality in Motive Integrator and refine our processes for Dealer System Certification. Feedback from the DSPs we work with on behalf of our OEM clients is invaluable and we take all comments, suggestions, even criticisms seriously. We want to know what works, what we can improve and what users of Motive Integrator like or don’t like. Our feeling is that the better we can make our tools and processes, the faster DSPs can complete new integrations and roll them out to dealers.
A fundamental principle of Motive Integrator is to support the information needs of users in ways which improve efficiencies and offer flexibility during integration projects.