Motive Retail Blog

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dealer retail integration

Digital Dealer's Want OEMs to Collaborate, Not Mandate

It was fantastic getting back together as an industry at the NADA conference a couple weeks ago.  It’s amazing how much interpersonal communication we lost during the pandemic, and we’re grateful to have it back.  There were a couple of things we saw there about the future of auto retail that really resonated with Motive Retail’s experience and highlighted a key issue in the industry - how will OEMs and dealers work together?

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