It was fantastic getting back together as an industry at the NADA conference a couple weeks ago. It’s amazing how much interpersonal communication we lost during the pandemic, and we’re grateful to have it back. There were a couple of things we saw there about the future of auto retail that really resonated with Motive Retail’s experience and highlighted a key issue in the industry - how will OEMs and dealers work together?
Motive Retail Blog
dealer retail integration
The traditional method of OEM, DMS, and Third-Party Integrations implementation has been for the OEM IT organizations to work directly with the various DMS and Third-Parties to create, certify, and support custom integrations. These integration efforts can take a lot of time, management, and expense to roll out.