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If you are the person at an automaker responsible for integrating dealer systems, no doubt you are busier than ever. All of those seamless digital experiences the business is strategically pursuing require more and more real time integration with dealer systems, DMS, CRM and others.
As consumers shift to buying cars and scheduling dealer services from their couches, in-home offices, or wherever, car manufacturers (OEMs) and third-party software providers are capturing more of the buy/service process on their websites or applications. And, as dealers continue to execute on physical demonstrations of vehicles, sales closing/delivery, and vehicle service, OEMs, third parties and dealers must have seamless integration to ensure the customer experiences a smooth handoff from online to the physical store.