Q4 is officially here with 2023 fast-approaching. OEMs, Dealers, DMS, and specialized DSPs alike all have ambitious projections for the year ahead but how does integration factor into your plans for 2023?
Motive Retail Blog
If you are the person at an automaker responsible for integrating dealer systems, no doubt you are busier than ever. All of those seamless digital experiences the business is strategically pursuing require more and more real time integration with dealer systems, DMS, CRM and others.
As consumers shift to buying cars and scheduling dealer services from their couches, in-home offices, or wherever, car manufacturers (OEMs) and third-party software providers are capturing more of the buy/service process on their websites or applications. And, as dealers continue to execute on physical demonstrations of vehicles, sales closing/delivery, and vehicle service, OEMs, third parties and dealers must have seamless integration to ensure the customer experiences a smooth handoff from online to the physical store.
Customers increasingly want to shop for and purchase vehicles from wherever they are most comfortable, be it from their couch or in-store. While the shift to digital greatly accelerated over the past year, as the dust settles, it is evident many consumers will continue to visit their local dealership to compare models, get a demo drive, or confirm the value of their trade via an appraisal. Car buying is still a large purchase decision, and after shopping online, customers may just take in the experience of an in-store delivery. Or they may take delivery at home. Their choice.