Motive Retail Blog

Motive Retail, a leading provider of integration solutions for the automotive retail industry, is pleased to announce that Motive Integrator Exchange (MIX) has joined Tekion's Automotive Partner Cloud. This partnership brings together two innovative companies that are working to revolutionize the automotive retail technology sector.

If you are the person at an automaker responsible for integrating dealer systems, no doubt you are busier than ever.  All of those seamless digital experiences the business is strategically pursuing require more and more real time integration with dealer systems, DMS, CRM and others. 

As every OEM knows, the automotive industry is operating in a dynamic and challenging environment. For future-forward firms, this environment is an opportunity to innovate. In particular, analytics, advanced integrations, and one-to-many API value chains are areas of real potential for firms who want to differentiate themselves. s every OEM knows, the automotive industry is operating in a dynamic and challenging environment. For future-forward firms, this environment is an opportunity to innovate. In particular, analytics, advanced integrations, and one-to-many API value chains are areas of real potential for firms who want to differentiate themselves.

The traditional method of OEM, DMS, and Third-Party Integrations implementation has been for the OEM IT organizations to work directly with the various DMS and Third-Parties to create, certify, and support custom integrations. These integration efforts can take a lot of time, management, and expense to roll out.

As consumers shift to buying cars and scheduling dealer services from their couches, in-home offices, or wherever, car manufacturers (OEMs) and third-party software providers are capturing more of the buy/service process on their websites or applications.   And, as dealers continue to execute on physical demonstrations of vehicles, sales closing/delivery, and vehicle service, OEMs, third parties and dealers must have seamless integration to ensure the customer experiences a smooth handoff from online to the physical store.