---
title: MIX integrates Dealertrack Opentrack APIs
description: Dealertrack Opentrack APIs have been integrated into the MIX network bolstering the number of DMS providers Motive Retail can connect you with!
image: https://blog.motiveretail.com/hubfs/Get%20In%20the%20MIX.jpg
---

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# Motive Retail’s Motive Integrator eXchange (MIX) Announces Certification with Cox Automotive Dealertrack’s Opentrack Integration Program

[Motive Retail](https://blog.motiveretail.com/author/motive-retail)

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![Motive Retail’s Motive Integrator eXchange (MIX) Announces Certification with Cox Automotive Dealertrack’s Opentrack Integration Program](https://blog.motiveretail.com/hubfs/Get%20In%20the%20MIX.jpg)

![Screenshot 2024-04-26 160125](https://blog.motiveretail.com/hs-fs/hubfs/Screenshot%202024-04-26%20160125.jpg?width=494&height=95&name=Screenshot%202024-04-26%20160125.jpg)

Motive Retail, a trusted provider of integration solutions and technology within the automotive retail industry, has announced its collaboration with Cox Automotive Dealertrack DMS, a leader in dealership management software solutions, by integrating its innovative MIX platform with Dealertrack’s acclaimed Opentrack API Integration Program.

With a steadfast commitment to enhancing connectivity and interoperability within automotive retail technology, Motive Retail’s integration with Dealertrack’s Opentrack APIs signifies a transformational leap forward. The MIX platform empowers software providers with an "integrate once, connect to many" approach, revolutionizing the way automotive software vendors can seamlessly connect not only with Dealertrack’s extensive dealer network but several other DMS provider networks as well

This collaborative endeavor between Motive Retail and Dealertrack DMS aligns with both organizations' visions of creating a more interconnected and efficient automotive retail environment. By simplifying the integration process, software providers can drastically reduce the complexity and challenges associated with integrating proprietary systems via API, delivering unparalleled value and operational efficiency to dealership end users.

Cox Automotive Dealertrack’s Opentrack API Integration Program is renowned for its open architecture, which encourages a diverse array of technology solutions to thrive within the automotive industry. This synergy with Motive Retail’s MIX solution bolsters a new standard for integration capability, ensuring a more agile and responsive technology infrastructure for all stakeholders.

With certification in the Dealertrack Opentrack API program, Motive Retail is poised to make a significant impact on the future of Dealer Management Systems (DMS) integrations, reinforcing its dedication to driving progress and innovation in automotive retail technology

[Link to Press Release April 30, 2024](https://www.businesswire.com/news/home/20240426107793/en/Motive-Retail%E2%80%99s-Motive-Integrator-eXchange-MIX-Announces-Certification-with-Cox-Automotive-Dealertrack%E2%80%99s-Opentrack-Integration-Program)

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