Motive Retail Blog

Posts by

Motive Retail

Why Every OEM Needs Dynamic Data Now

As every OEM knows, the automotive industry is operating in a dynamic and challenging environment. For future-forward firms, this environment is an opportunity to innovate. In particular, analytics, advanced integrations, and one-to-many API value chains are areas of real potential for firms who want to differentiate themselves. s every OEM knows, the automotive industry is operating in a dynamic and challenging environment. For future-forward firms, this environment is an opportunity to innovate. In particular, analytics, advanced integrations, and one-to-many API value chains are areas of real potential for firms who want to differentiate themselves.

Read More

Online Appointment Reservations (OAR): Ensuring a Seamless Handoff from Online to In-Store

As consumers shift to buying cars and scheduling dealer services from their couches, in-home offices, or wherever, car manufacturers (OEMs) and third-party software providers are capturing more of the buy/service process on their websites or applications.   And, as dealers continue to execute on physical demonstrations of vehicles, sales closing/delivery, and vehicle service, OEMs, third parties and dealers must have seamless integration to ensure the customer experiences a smooth handoff from online to the physical store.

Read More

Dealer Digital Retailing - Is it Really: "Out with the Old, In with the New?"

Customers increasingly want to shop for and purchase vehicles from wherever they are most comfortable, be it from their couch or in-store.  While the shift to digital greatly accelerated over the past year, as the dust settles, it is evident many consumers will continue to visit their local dealership to compare models, get a demo drive, or confirm the value of their trade via an appraisal.  Car buying is still a large purchase decision, and after shopping online, customers may just take in the experience of an in-store delivery. Or they may take delivery at home.  Their choice.

Read More