Motive Retail Blog

Motive Retail, a leading provider of integration solutions for the automotive retail industry, is pleased to announce that Motive Integrator Exchange (MIX) has joined Tekion's Automotive Partner Cloud. This partnership brings together two innovative companies that are working to revolutionize the automotive retail technology sector.

In the rapidly changing world of digital retail, maintaining the integrity and security of Customer Non-Public Personal Information (NPI) is more than just best practice—it's critical. Service providers (DMS, CRM, etc) must comply with the Graham-Leach-Bliley Act’s (GLBA) Safeguards, especially when it comes to the sharing of dealer data with other service providers. This was made clear in the 2019 Federal Trade Commission (FTC) Consent Order issued to DealerBuilt and is applicable to every service provider working with dealers today.

In an era where personal data is one of the most valuable commodities, ensuring its security has become an urgent concern for both companies and regulators. An important warning for dealers and their Dealer Service Providers (DSPs) is the recent data breach that affected Clearwater Credit Union and several other financial institutions due to the security vulnerabilities present in a vendor’s software, MOVEit. Clearwater, a financial institution with nine locations and being roughly the same size as a small dealer group, probably never envisioned being caught in a massive data breach spanning dozens of countries and potentially hundreds of companies.

As the regulatory landscape around consumer data handling continues to evolve, Dealer Service Providers (DSPs) must keep up with compliance standards governing how they protect consumer data. With more stringent legislative requirements over consumer data rights and an increased focus on data security, managing this responsibility is critical.

It was fantastic getting back together as an industry at the NADA conference a couple weeks ago.  It’s amazing how much interpersonal communication we lost during the pandemic, and we’re grateful to have it back.  There were a couple of things we saw there about the future of auto retail that really resonated with Motive Retail’s experience and highlighted a key issue in the industry - how will OEMs and dealers work together?

With NADA 2022 behind us, we can all agree that the digitalization of automotive retail is not going away. We continue to hear system integration is top of mind and is still seen today as a key inhibitor in moving the ecosystem forward.

Automotive retail is transforming before our eyes, digitalizing the way everything is done in the dealership. It seems like everyone in the industry is working at a breakneck pace to shape the digital future in their interest. What isn’t clear is who will be in the driver’s seat, defining how the digital future will turn out.

Driven by COVID lockdowns, our industry is in the midst of an urgent rush toward long overdue digitalization. The transformation taking place is like nothing seen before in our lifetimes. No aspect of the way cars are sold or serviced will be left out. At the core of these digitalization efforts is the integration of the various systems that manage retail operations. The modern North American car dealership today uses between 10 and 20 different software systems to run its business. The digital dealership requires that they all work together seamlessly. The implication is clear: every dealer system provider - DMS, CRM, service management, inventory management, etc - must either provide easy integration with their systems or be left out of the digital future.

Customer Relationship Management (CRM) software is designed to help companies manage their many customer relationships in an effort to improve overall profitability. According to a report by Grand View Research, the global CRM market is expected to reach over $90 billion by 2028.

Dealerships leverage many types of business management tools including CRMs and Dealer Management Systems (DMS). The challenge is getting those robust systems to talk to each other in real-time.

Motive Retail got its start in 2008 conducting global certification programs for some of the largest OEMs in the automotive retail vertical.  We have consulted with OEMs to specify, onboard, test, authorize, authenticate, and activate proprietary API solutions via a secure certification process over the last decade. We are proud of our legacy and capabilities as we continue to roll out mission-critical and strategically important integrations from the OEM to the dealer bodies across sixty countries.